The Power and Influence of Advertising Essay Example for Free

The Power and Influence of Advertising Essay 1. Introduction The questionnaire has been designed to record respondents’ views on the power and influence of advertising in various media. The questionnaire consists of six questions, designed to collect both quantitative and qualitative data. Five out of the six questions (questions 1, 2, 3, 5 and 6) are closed questions, suitable for the recording of quantitative data. Respondents are offered a selection of pre-written answers and choose the category or categories most suited to their profile or opinion. Questions 1 and 2 record respondents’ basic personal details, whilst ensuring that each respondent remains anonymous. Question 1 records the respondent’s sex, and produces nominal data. Question 2 asks respondents to select an age category. This is a preferable practice to asking respondents’ exact age, as people are occasionally unwilling to reveal this information, thus resulting in missing data. This question records ordinal quantitative data. Question 3 asks respondents to choose which form of media they consider to be the most powerful. The questionnaire allows a choice of three responses; â€Å"still image (magazines and newspapers)†, â€Å"still image (billboards)†, or â€Å"moving image (TV)†. This question records nominal quantitative data. Question 5 asks respondents to record whether or not a skilful advertising campaign would influence them to vote for a particular political party, purchase a particular product or brand, or revise their opinion on a specific issue or cause. Respondents are able to select as many or as few options as they wish. This question also records nominal data, as no chosen option is of a higher value than the others. Question 6 records ordinal quantitative data by asking respondents to gauge their opinion of how much they feel that they are influenced by advertising, in comparison to other people. Respondents have the option to choose from three options; â€Å"less than other people†, â€Å"more than other people†, or â€Å"about the same as other people†. In contrast, Question 4 is an open question, designed to allow respondents to elaborate on their perception of the power and influence of the specific media focussed on by the researchers. Naturally, this type of in-depth response contains far more detail, allowing an insight into the individual respondent’s feelings and opinions on the issue. The data provided by this type of question is also more difficult and time-consuming to analyse, as the analyst must sift through each response in detail. Qualitative data of this type could possibly be allocated to separate categories to allow a quantitative analysis, but this would lose any subtlety inherent in the detail, and the categories would offer a fairly crude interpretation of the responses. 2. Design Issues Although each researcher has asked all respondents exactly the same  questions, there are minor differences in the design layout of each researcher’s questionnaire. Researcher A lists all available options for each question on the questionnaire paper. He then records all quantitative responses with a YES or NO beside each respondent’s choices. Similarly, Researcher B also lists all available options for each question on the questionnaire paper. She then circles all respondents’ selected quantitative responses. Researcher C adopts a slightly different approach to recording his data. Except in the case of question 5, a multiple answer question, where all potential answer options are displayed on the questionnaire paper, Researcher C simply records each respondent’s answer to a single choice question below the appropriate question. Researcher C also attaches an alphabetical annotation to the available choices in question 5, apart from in the case of questionnaires 14 and 15. A survey designed to obtain data on the power and influence of advertising in various media could possibly be made more inclusive by including a question on advertising via the world wide web. 3. Results Each of the three researchers obtained 15 completed questionnaires. All quantitative and qualitative responses for each researcher’s questionnaires are detailed in appendices 1 (quantitative data) and 2 (qualitative data). A summary of responses, attributed to each researcher, is given below. 3.1 Quantitative Data 3.1.1 Sex Each researcher has gathered data from both male and female respondents. Researcher A’s responses are heavily biased towards female respondents; 3 males (20%) as compared to 12 females (80%). Both researcher B and Researcher C have achieved more of a balanced sample, with 6 male and 9 female respondents each (40% and 60% respectively). 3.1.2 Age Group The age range of respondents differs dramatically, depending on the researcher. Researcher A’s respondents are fairly evenly spread across the age range, with almost half the sample (46.6%) above the age of 40, and just over half the sample (53.3%) below the age of 40. Researcher B’s data also includes respondents from each age group, although the sample is heavily weighted towards respondents in the 18-25 group (53.3%). Researcher C’s data is far less representative of the complete age range, only containing respondents from the 18-25 and 26-30 age groups, and here it is heavily biased towards the 18-25 group (73.3%). This disparity of sex and age representation may have an effect on the subsequent responses for each researcher. 3.1.3 Most Powerful Form of Advertising The moving image (television) is regarded by the vast majority of all respondents as the most powerful form of advertising, regardless of age and gender. 73.3% of Researcher A’s respondents cited this as their preference, compared to 66.7% of Researcher B’s, and 80% of Researcher C’s respondents. Perhaps significantly, the very highest percentage preference recorded here is from Researcher C’s respondents, who are drawn exclusively from the youngest two age groups. Images in magazines or newspapers are cited by 2 of Researcher A’s respondents, and by 3 each of Researcher B’s and Researcher C’s respondents. Gender and age do not appear to have any strong influence over the data relating to magazines and newspapers, although no respondents are aged over 40. Researcher A’s respondents are both female, one aged between18-25 and the other aged between 31- 40. Researcher B’s respondents include a female aged between 26 -30, and two males from the 18 -25 age group. Researcher C’s respondents are all female, and within the 18-25 age group (unsurprisingly, as all of Researcher C’s respondents are drawn from the youngest two age groups). Images on billboards are only mentioned by 2 each of Researcher A’s and B’s respondents; the two sets of data that contain a wider representation of age ranges. The power of billboard advertising may be affected by a respondent’s age, as no respondent who cited this option is aged less than 26. Researcher A’s respondents are a female aged over 50, and a male from the 26-30 age group. Researcher B’s respondents are a male aged over 50, and a female aged between 31- 40. 3.1.4 The Persuasive Power of a Skilful Advertising Campaign Respondents are asked to state whether or not a skilful advertising campaign would have an influence on them in relation to three factors; voting for a specific political party, buying a particular brand or product, or revising an opinion in relation to a cause or issue. Researcher As and Bs sample groups identified voting for a specific political party as the factor most likely to be influenced by advertising (41.18% and 39.13% respectively). These are the two sample groups with the widest representation of age groups. 34.38% of Researcher Cs respondents identified this factor. An equal percentage of Researcher Cs respondents (34.38%) also identified revising an opinion in relation to an issue or campaign, compared to 27.94% of Researcher As respondents, and 33.33% of Researcher Bs respondents. 30.88% of Researcher As respondents identified influence over buying a brand or product, compared to 27.54% of Researcher Bs, and 31.25% of Researcher Cs (the group containing the youngest respondents) samples. 3.1.5 The Level of Influence as Compared to Other People The question of how much a respondent feels that they are influenced by advertising in relation to other people varies quite considerably by each researcher’s data. 80% of Researcher A’s respondents felt that they are influenced about the same as other people, whereas none felt that they were influenced more. Over half (53.3%) of Researcher B’s respondents felt that they are influenced about the same as other people, as opposed to 26.7% who felt that they are influenced less, and 20.0% who felt that they are influenced more than other people. Researcher C’s respondents are evenly split (33.3%) across all of the three options. Having said this, it is not possible to draw any meaningful conclusions from the data, as the sample sizes are extremely small and unrepresentative. These are, probably, all convenience samples (the researchers have delivered the questionnaire to colleagues, friends and family who they meet during the course of their weekly routine). It would be difficult to make any comparison between the three separate sets of survey data, as each researcher has obtained data from slightly differently weighted samples, as regards gender and age range. 3.2 Qualitative Data In the case of the qualitative responses, there is again variation between each researcher’s data. Researcher A’s qualitative data is extremely brief, mainly consisting of fairly short one sentence responses. The qualitative data obtained by Researcher C contains several slightly longer responses but, again, the majority are rather brief. The majority of Researcher B’s qualitative data responses are far more detailed. She has allowed her respondents to elaborate in their answers, recording the detail, resulting in potentially richer data for analysis. 3.2.1 Moving Image (TV) As discussed in section 3.2 above, the moving image is cited by an overwhelming majority of all respondents, from all three surveys, as the most powerful form of advertising. Researcher A’s respondents gave various reasons for this: †¢ Watching TV unconsciously enters your brain when relaxing. †¢ More real than still pictures. †¢ Music and talk-over help advertising. Researcher B’s respondents elaborated in more depth: †¢ I think it is because you start to desire that object, because you can see it in full detail, and you can see how it looks in 3-D. I think it is the most powerful way of advertising because generally people watch television every day, so will get to see these adverts more so than having to buy a magazine or drive by a billboard. †¢ My eyesight is not as good as it used to be, so I like to be able to hear the advert and what is being advertised. I like to sit down and watch television after I’ve been at work; it helps me to relax and I think that helps me to be drawn into the advert. Researcher B’s respondents show an awareness of the strategic placing of advertising within the television schedule: †¢ Because someone is talking to you, you are more likely to pay attention to the television because you are waiting for your programme to come on. †¢ Because certain companies advertise their products at different times according to how popular the programme is on television. Researcher C’s respondents highlight the passive role of the viewer: †¢ You get the advert’s message where all you have to do is watch. †¢ TV is entertaining to watch and so you’re more susceptible to the ideas adverts present but you don’t necessarily notice it because you’re being entertained. †¢ Because television is more easy to pay attention to than something like reading. Researcher C’s respondents also pinpoint the effects of advertising via an animated medium: †¢ It is interesting to watch television because theirs [sic] moving images and sounds that grab your attention. †¢ Because it uses sound and moving images to create an experience. 3.2.2 Still Image (Magazine or Newspaper) Still images in magazines and newspapers are the second most popular choice for respondents. Researcher A’s recorded responses are extremely brief, and therefore not particularly enlightening: †¢ Persuasive form of advertising. †¢ Colours. Researcher B’s responses are far more informative: Respondents state that: †¢ I think still images capture a moment or a feeling, and if you relate to that it can be powerful, whereas an advert can get lost in moving images, as there are so many more frames, plus a still image can really grab your attention. †¢ I think magazine adverts are quite powerful because you get to look at the picture and understand what is being advertised and what the purpose is for the advert. Also, in between lectures I read a lot of magazines so I get to see loads of adverts. Magazine adverts are nicely laid out and the colour helps sell the item. †¢ I tend to read a lot of magazines; it’s more to do with the fact that the images are stronger. I tend to look at pictures more than read articles. They have started to use black and white images again to make the product  more powerful, and it catches your attention. Researcher C’s respondents add: †¢ You are forced to look at the image because you’re already reading the magazine and, unlike TV, you can look [at] the images for as long as you want to. †¢ The way they use images to provoke certain thoughts. Often they use sex to sell products. †¢ The use of colourful imagery means that you pay attention. 3.2.3 Still Image (Billboard) Unsurprisingly, billboards are selected not only for their imposing physical presence, but also by several respondents who mention travel as part of their daily routine: †¢ I’m often on public transport†¦ they’re almost subliminal. I look at them because I don’t feel it’s as in my face as, say, TV. †¢ The adverts on billboards are very big and easy to read. I do a lot of travelling, so I am on the go all the time, so I pass many each day. When I am stuck in traffic it gives me something to look at. †¢ Billboard adverts are very powerful because they are on large scales, which means that it stands out†¦ billboard adverts are big, colourful and bold. A fourth respondent chooses this option, but states that: I don’t really like them†¦ Appendix 1: Quantitative Data 1. Researcher A Of the 15 completed questionnaires, all respondents answered all questions. Therefore, there is no missing data. Questions: 1.1 Are You†¦ †¢ Male3 (20%) †¢ Female 12 (80%) [pic] 1.2 Which Age Range Do You Fall Into? †¢ 18-25 2 (13.3%) †¢ 26-30 3 (20%) †¢ 31-40 3 (20%) †¢ 41-50 5 (33.3%) †¢ 50+ 2 (13.3%) [pic] 1.3 What Kind of Advertising Do You Find to Be the Most Powerful? †¢ Still Image (Newspaper or Magazine) 2 (13.3%) †¢ Still Image (Billboard) 2 (13.3%) †¢ Moving Image (TV) 11 (73.3%) [pic] 1.4 Are You More Likely to Do Any of the Following as a Result of a Skilful Advertising Campaign? †¢ Vote for a Particular Political Party (41.18%) †¢ Buy a Specific Brand or Product (30.88%) †¢ Issue or Campaign (27.94%) [pic] 1.5 Do You Think That Advertising Influences You †¦ †¢ Less than Other People 3 (20.0%) †¢ More than Other People 0 (0%) †¢ About the Same as Other People 12 (80%) [pic] 2. Researcher B Of the 15 completed questionnaires, all respondents answered all questions. Therefore, there is no missing data. 2.1 Are You†¦ †¢ Male6 (40%) †¢ Female 9 (60%) [pic] 2.2 Which Age Range Do You Fall Into? †¢ 18-25 8 (53.3%) †¢ 26-30 1 (6.7%) †¢ 31-40 2 (13.3%) †¢ 41-50 1 (6.7%) †¢ 50+ 3 (20.0%) [pic] 2.3 What Kind of Advertising Do You Find to Be the Most Powerful? †¢ Still Image (Newspaper or Magazine) 3 (20.0%) †¢ Still Image (Billboard) 2 (13.3%) †¢ Moving Image (TV) 10 (66.7%) [pic] 2.4 Are You More Likely to Do Any of the Following as a Result of a Skilful Advertising Campaign? †¢ Vote for a Particular Political Party (39.13%) †¢ Buy a Specific Brand or Product (27.54) †¢ Issue or Campaign (33.33) [pic] 2.5 Do You Think That Advertising Influences You †¦ †¢ Less than Other People 4 (26.7%) †¢ More than Other People 3 (20.0%) †¢ About the Same as Other People 8 (53.3%) [pic] 3. Researcher C Of the 15 completed questionnaires, all respondents answered all questions. Therefore, there is no missing data. 3.1 Are You†¦ †¢ Male6 (40%) †¢ Female 9 (60%) [pic] 3.2 Which Age Range Do You Fall Into? †¢ 18-25 11 (73.3%) †¢ 26-30 4 (26.7%) †¢ 31-40 0 (0%) †¢ 41-50 0 (0%) †¢ 50+ 0 (0%) [pic] 3.3 What Kind of Advertising Do You Find to Be the Most Powerful? †¢ Still Image (Newspaper or Magazine) 3 (20%) †¢ Still Image (Billboard) 0 (0%) †¢ Moving Image (TV) 12 (80%) [pic] 3.4 Are You More Likely to Do Any of the Following as a Result of a Skilful Advertising Campaign? †¢ Vote for a Particular Political Party (34.38%) †¢ Buy a Specific Brand or Product (31.25%) †¢ Issue or Campaign (34.38%) [pic] 3.5 Do You Think That Advertising Influences You †¦ †¢ Less than Other People 5 (33.3%) †¢ More than Other People 5 (33.3%) †¢ About the Same as Other People 5 (33.3%) [pic] Appendix 2: Qualitative Data Respondents are asked in question 3 to choose which forms of advertising she or he personally finds to be the most powerful, followed by question 4 (an open question) which asks: â€Å"What makes such images powerful†? 1. Researcher A Question:† What makes such images powerful†? 1. I don’t really like them†¦ (2) F, 5 2. I’m often on public transport†¦ they’re almost subliminal. I look at them because I don’t feel it’s as in my face as, say, TV. (2) M, 2 3. Link with reality, similar with reality. (3) F, 4 4. Persuasive form of advertising. (1) F, 1 5. Watching TV, unconsciously enters your brain when relaxing. (3) F, 3 6. More real than still pictures. (3) M, 3 7. Colours and strong personality. (3) F, 4 8. Movement. (3) M, 5 9. Message. Visual stimulation. (3) F, 4 10. Proof of a product to some extent. (3) F, 2 11. Colours. (1) F, 3 12. Stays in memory longer. (3) F, 4 13. Speech and actions (3) F, 2 14. Music and talk-over help advertising. (3) F, 3 15. Camera angles. (3) F, 1 2. Researcher B Question:† What makes such images powerful†? 1. I think it is because you start to desire that object, because you can see it in full detail, and you can see how it looks in 3-D. I think it is the most powerful way of advertising because generally people watch television every day, so will get to see these adverts more so than having to buy a magazine or drive by a billboard. (3) F, 1 2. Sometimes it’s the tune they play with the advert or the characters advertising the product. It tends to hold your attention more than the others. (3) F, 5 3. Because it gets your complete attention. You are sitting down and watching it, it’s not like you’re driving by it and can’t see the full detail of the advert. Also. Because having seen the product on a moving screen you then remember it more. (3) M, 5 4. I think still images capture a moment or a feeling, and if you relate to that it can be powerful, whereas an advert can get lost in moving images, as there are so many more frames, plus a still image can really grab your attention. (1) M, 1 5. Because you get to see a lot of adverts in a short space of time. (3) M, 1 6. I think because you get the sound with the advert it helps to catch your attention more, whereas a still image, you don’t. (3) F, 1 7. Because certain companies advertise their products at different times according to how popular the programme is on television. (3) M, 3 8. Because you get to incorporate sound as well, so it is not just a frozen image. (3) F, 1 9. I think magazine adverts are quite powerful because you get to look at the picture and understand what is  being advertised and what the purpose is for the advert. Also, in between lectures I read a lot of magazines so I get to see loads of adverts. Magazine adverts are nicely laid out and the colour helps sell the item. (1) F, 2 10. Billboard adverts are very powerful because they are on large scales, which means that it stands out and therefore it grabs my attention more than, say, little adverts in a magazine. Also I get bored of watching adverts on television, so they need to be striking and billboard adverts are big, colourful and bold. (2) F, 3 11. I tend to read a lot of magazines; it’s more to do with the fact that the images are stronger. I tend to look at pictures more than read articles. They have started to use black and white images again to make the product more powerful, and it catches your attention. (1) M, 1 12. My eyesight is not as good as it used to be, so I like to be able to hear the advert and what is being advertised. I like to sit down and watch television after I’ve been at work; it helps me to relax and I think that helps me to be drawn into the advert. (3) F, 4 13. Because someone is talking to you, you are more likely to pay attention to the television because you are waiting for your programme to come on. (3) F, 1 14. They use lots of colours and are appealing to the eye. You are more likely to watch television and pay attention to the adverts, whereas if you see it on a billboard or magazine then you are just glancing at it and not actually paying much attention. (3) F, 1 15. The adverts on billboards are very big and easy to read. I do a lot of travelling, so I am on the go all the time, so I pass many each day. When I am stuck in traffic it gives me something to look at. (2) M, 5 3. Researcher C Question:† What makes such images powerful†? 1. You are forced to look at the image because you’re already reading the magazine and, unlike TV, you can look [at] the images for as long as you want to. (1) M, 1 2. The way they use images to provoke certain thoughts. Often they use sex to sell products. (1) F, 1 3. Because television is more easy to pay attention to than something like reading. (3) F, 2 4. It is interesting to watch television because theirs [sic] moving images and  sounds that grab your attention. (3) F, 1 5. You get the advert’s message where all you have to do is watch. (3) F, 1 6. A lot of adverts are made to be enjoyable and entertain. (3) M, 1 7. Their [sic] more interesting than something in a magazine. (3) F, 1 8. It’s fun to watch. They use ideas that will appeal to certain people. (3) M, 2 9. It is interesting to watch. (3) F, 2 10. The use of colourful imagery means that you pay attention. (1) F, 1 11. Thoughts are presented to you particularly when you are waiting for a programme to come on, and so your [sic] forced to pay attention to them whereas reading it requires effort. (3) M, 2 12. Because it uses sound and moving images to create an experience. (3) F, 1 13. It’s like watching real life. (3) F, 1 14. TV is entertaining to watch and so you’re more susceptible to the ideas adverts present but you don’t necessarily notice it because you’re being entertained. (3) M, 1 15. TV is fun to watch. (3) M, 1

Globalization and Localization Essay -- Globalization vs Localization

The world is a constantly changing place and the relationships, or lack there of, of the people in it are the primary source of the change. Growing partnerships and the creation of a "global community" are being encouraged and defined by the term known as globalization. At the same time, the need for tradition and individual culture has perpetuated localization. Events that happen everyday around the world prove that both of these phenomena do have a prominent role in our society, and by studying these occurrences, we can better explain the benefits and consequences of the circumstances. Globalization can best be seen in the political and economic realms of society. In general, globalization is an "open door" type of policy in which different nations "feed" off of each other. In the political arena, they can learn from one another. What has proven to be inefficient by one, can be assumed so by the other. Following this train of thought, one can see a globalizing effect happening with democracy. This form of government has proven its longevity and usefulness in more than one area of the world, and in more than one culture. Economically, globalization encourages international trade and the exchange of ideas. Countries can share their resources and advancements in technologies. This should not only enhance the trade and thus economies of countries, it should also increase the possibilities of quicker technological change. In a sense, two minds are better than one. When nation’s work together to create a stronger united force, they can also try to convince a nation to act in accordance with a global idea of what is right and what is wrong. In "NATO, Serb Forces Prepare for War" (Syracuse Post Standard, October 6, 1998), it demon... ...overcome one another. Localization is taking a back-burner these days, as countries are needing help financially from one another. At the same time, there is a greater concern for political stability, and therefore there is a need for advice from other nations. Putting up boundaries will only hurt these nations in the long run. They will not progress at the same speed and they will have a tendency to alienate themselves from the rest of the world. There is constantly changing trend as to what is the best stance to take. When the World as a whole is doing well , many people may want to take the chance that they can advance themselves and leave everyone else in the dust. When recovering from some turmoil, such as a war or financial instability, the world may want to work together to make sure that everyone doesn’t fall down in a large scale trickle down effect.

Florida Department of Management Services Essay

Introduction In the early 1990s, the Florida Department of Management Services (DMS) had built up a large information systems network that served state government agencies in 10 regional sites and connected these to the data center in Tallahassee. The network was based on the use of the proprietary Systems Network Architecture (SNA) from IBM and a mainframe at the data center that housed most of the applications. Body 1. Analyze the security mechanisms needed to protect the DMS systems from both state employees and users accessing over the Internet. Two security mechanisms needed to protect the DMS systems are Virtual Private Networks and IP Security. According to Stalling (2009) Virtual Private Networks (VPN) makes use of encryption and special protocols to provide security for those using the Internet or some other public network to interconnect sites. These public networks provide an access path for telecommuters and other mobile employees to log on to corporate systems from remote sites. The state employees would have to use the VPN to access the DMS by authenticating using their work credentials. IP Security (IPSec) provides the capability to secure communications across a LAN, across private and public WANs and across the Internet. Some examples of IPSec are: (1) Secure branch office connectivity over the Internet: A company can build a secure virtual private network over the Internet or ove r a public WAN. This type of business rely heavily on the Internet and reduce its need for private networks, saving costs and network management overhead. (2) Secure remote access over the Internet: An end user whose system is equipped with IP security protocols can make a local call to an Internet service provider (ISP) and gain secure access to a company network. This reduces the cost of toll charges for traveling employees and telecommuters; (3) establishing extranet  and intranet connectivity with partners: IPSec can be used to secure communication with other organizations, ensuring authentication and confidentiality and providing a key exchange mechanism; (4) enhancing electronic commerce security: even though some Web and electronic commerce applications have built-in security protocols, the use of IPSec enhances that security. IPSec guarantees that all traffic designated by the network administrator is both encrypted and authenticated, adding an additional layer of security to whatever is provided at the application layer. Similarly, whether other industries give rise to spheres in which competition takes place in open, intellectual-property-free spaces depends on various factors including the existence in a space of companies with proprietary solutions and the presence of technologies so complex they are vulnerable to inadvertent patent infringement. (Alexy, O., & Reitzig, M. (2012). 2. Critique the transition process performed by the DMS in the case study. Then, recommend two (2) alternatives to the IP infrastructure or applications not already mentioned in the case study. What is there to critique? All DMS did was install some routers and configured them. Can someone please help with this? Maturing Enterprise Resource Planning (ERP) systems are able to integrate business systems with building management systems for improved management controls (such as consolidated dashboard-type reporting). Driven by business requirements for resource efficiencies and management by measurement’, this business intelligence adaptation has been essential for the business leadership to steer, priorities and justify new investment. Allocating costs for usage, amortizing capital towards specific business causes and employing financial wizardry to get best tax advantage – these all mean that the new generation of ERP tools needs to be ‘facilities-aware’. They should come with tools to digest ‘consumption’ data; so, whichever department had most use of video conferencing, or toner ink, or WAN bandwidth, or access to out-of-hours air conditioning – it’s all in the mix now. So many systems – integrated BMS (iBMS), facilities reservation systems, maintenance management systems, cashless vending and EPOS, CCTV and access control – are able to push the mountains of data they generate each day to other central management systems. Now IP networks are at the heart of enabling such data capture, collation and consolidation. (Manivannan, 2012) 3. Critique the merits of  the major services found on the DMS Website. According to the website, DMS is a shared service provider that supports state agencies and state employees through: Human Resource Support and Business Operations: the Department of Management Services is responsible for managing the state personnel system, including: Insurance Benefits, Florida Retirement System, Human Resource Management. DMS strives to provide the high-quality service our customers expect and deserve while decreasing the operating costs of state government so that more resources can be focused where they are needed most. Insurance Benefits-The Division of State Group Insurance (DSGI) offers and manages a comprehensive package of pre- and post-tax health and welfare insurance benefits for active and retired state employees and their families, including: a variety of health insurance options; flexible spending and health savings accounts; life insurance; dental, vision and kind of insurance p roducts. Florida Retirement System=The Division of Retirement (Division) was established to administer the Florida Retirement System (FRS), which was created in December 1970 to consolidate existing state-administered retirement systems. Since its creation, the Divisions responsibilities have expanded to include: administering; monitoring; overseeing; ensuring compliance. Human Resource Management- Florida’s state employees are our most valuable resource. They are the face of state government. The Division of Human Resource Management works with the agency personnel offices to develop human resource policies, practices and strategies. As human resource professionals, it is our responsibility to ensure that the State’s HR policies and practices are designed to attract and support the employees who serve the people of Florida. People First is the state’s self-service, secure, web-based personnel information system and enterprise-wide suite of human resource (HR) services. The system streamlines and automates many of the state’s HR functions and is comprised of the following modules: payroll preparation, attendance and leave, recruitment, benefits administration, human resources management, organizational management. 4. Recommend an additional service to add to the DMS Website. With technology today, there is a increased of the use of portable IP-enabled devices and group content distribution applications on Wireless Mesh Networks (WMNs). This surge is facilitated by its relative low cost of installation and as such is an attractive option in environments  lacking existing communication infrastructure and/or in times of natural emergencies. DMS would greatly benefits from this because, their employees will be able to access the website for information quicker when they are away from their desk. The WMNs is equally capable of providing high bandwidth access to the web. The capability of the WMNs can be enhanced by reinforcing the system with multicasting and mobility features. However, there are challenges of seamless integration when such existing multicasting and mobility features of MANET and fixed networks are migrated to the WMNs domain. Thus, a wide range of efforts have been directed at finding solutions to these challenges in order to increase the widespread deployment of the WMNs based communication infrastructure. By producing a one volume comprehensive account of incorporating multicasting with mobility support deployable via Wireless Mesh Networks, this work at aiming at research directions in the area of integrated mobile multicasting on Wireless Mesh Networks. (Sanni, Hashim, Anwar & etc,2011). Summary or Conclusion Florida DMS will benefit from the use of WMN added to their IP infrastructures. Every day technology is advancing with new ideas in dealing with communications between people. DMS will continue to succeed in the future. References Stallings, W. (2009). CIS 505: Business Data Communications: Custom edition (6th ed.). Upper Saddle River, NJ: Prentice Hall. Florida DMS http://www.dms.myflorida.com Manivannan, M. M. (2012). Building around IP. Engineering & Technology (17509637), 7(2), 78-81. doi:10.1049/et.2012.0211 Alexy, O., & Reitzig, M. (2012). Managing the business risks of open innovation. Mckinsey Quarterly, (1), 17-21. Sanni, M. L., Hashim, A. A., Anwar, F. F., Naji, A. W., & Ahmed, G. M. (2011). Mobile Multicast in Wireless Mesh Networks. Australian Journal Of Basic & Applied Sciences, 5(9), 957-966.

Positionality Research and Social World - 2667 Words

Introduction: Before joining my Masters in Business administration, I have done few researches at my working places, not knowing that there are some many methods, approaches, etc. Thanks to Dr. Stephen Sommerville, for teaching me to do research in the professional way. Let my first research be the critical review of my own positionality i.e. who am I to me and in the others point of view? Does my positionality affect the research works I took or will take? Sitting back and thinking about the research that I have done in the past, I can say that the positionality had some impact on my research. In this paper let us see how †¦. Literature Review: First of all what does this word research means? Let us quickly see†¦show more content†¦This approach is diagonally opposite to the positivist approach. According to Interpretivist, to understand the whole complexity of the world the simple fundamental laws that are used by positivist are not sufficient. They argue that the observing the intentional behaviour and actions of human beings is impossible. Authors Boris Blumberg, Donald Cooper, Pamela Schindler say, Interpretivist argue that simple fundamental laws are insufficient to understand the whole complexity of social phenomena. More important, however they claim that an objective observation of the social world is impossible, as the social world has a meaning for human beings and is constructed by intentional behaviour and actions. Intentional interpretivism approaches meaning as intentional states of individual minds, to be understood by locating them within the broader network of an individual’s other intentional states and in a concrete context of social practices and interactions with others. The basic principles of interpretivism are, †¢ The social world is constructed and is given meaning subjectively by people †¢ The researcher is part of what is observed †¢ Research is driven by interests. The assumptions of the interpretivism are. ââ€"   the social world is observed by seeing what meanings people give to it and interpreting these meanings from their viewpoint. ââ€"   Social phenomena can only be understood by looking at the totality. [3] So for a successful researchShow MoreRelatedObjectivity and Fieldwork Essay1118 Words   |  5 PagesObjectivity and Fieldwork Researchers throughout the world most often conduct practical work in a all natural environment outside their laboratory or office in order to experience in firsthand what it is to live outside the society they have been exposed to all their lives, and integrate into another civilization that imposes cultural traditions and policies that the researcher may have never been imposed to in the past. 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